Lance Rice
Marketing - Design - Communications
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Professional highlights include establishing a lead generation department and processes, project managing website launches from start to finish, leading GIS mapping committee, developing advanced sales tools, creating targeted multi-touch campaigns, and improving efficiencies that save both time and money.
EMAIL: lance.m.rice@gmail.com
Hello! I'm Lance
Though I have nearly two decades of professional experience as a marketer, designer, copywriter, communications specialist, etc... I don’t consider myself to be any of those things. I am more of a lifelong learner who uses these skills—as well as others I haven’t yet learned—to push the envelope and create results.
Basically, I’m a problem solver. Show me a puzzle and I’ll create an innovative solution.
EXPERIENCE
2021-2023
SharePoint Manager and Content Creator
Contract
MICROSOFT
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Launched and managed a highly-regarded SharePoint site operating as a central hub for all process updates, training content, and onboarding materials
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Developed user interface, content flow, and best practices
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Organized and converted hundreds of documents from a variety of formats into SharePoint pages
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Worked cross-divisionally to advise other teams looking to duplicate our success
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Partnered with subject matter experts to produce in-depth training pieces in the form of presentations, SharePoint pages, and videos
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Provided strategic direction on communications and helped execute internal initiatives
April - June 2021
Copywriter and Marketing Support
Contract
WALGREENS
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Wrote and maintained landing pages for strategic COVID-19 communications
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Conducted website audits and provided recommendations to improve user experience
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Designed B2B, B2C, and B2B2C collateral to promote testing and vaccine programs
2017-2018
Revenue Operations Manager
CHATBOX
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Designed and managed the production of the company’s new website
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Produced multiple targeted videos to promote and provide an overview of the Chatbox platform
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Wrote blog posts and newsletters and created social media content that yielded a 40% increase in followers
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Designed all print collateral, digital assets, and conference signage
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Created landing pages and support materials for industry-targeted campaigns
2012-2017
Marketing Communications Specialist
West Division
COMCAST SPOTLIGHT
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Created category-specific prospecting collateral. Healthcare version closed 60k first time it was used
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Managed roll out of Marketo marketing automation software, trained departments on usage, created templates, and stewarded initial campaigns
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Led ESRI GIS mapping committee
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Developed an online map creation tool
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Created best practices, trained new users, and wrote training materials
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Worked with division leaders to establish design standards
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Devised a new process for producing targeted prospecting videos that removed the burden from the video production team and reduced production time from three to five days to three to five minutes
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Supported digital marketing efforts by maintaining market websites and creating microsites for targeted campaigns
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Participated in national sports and political initiative committees
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Started a training program to help account planners improve their PowerPoint, design, and writing skills
2009-2012
Marketing Communications Specialist
NW Region
COMCAST SPOTLIGHT
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Rebranded sales and marketing materials to strengthen the company’s visual identity
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Developed client-focused copy
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Collaborated with sales managers to design a Flash-based sales tool that allows account executives to present slides in a non-linear fashion and received a company-wide GEM innovation award for this product.
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Managed website content for multiple markets with a focus on SEO and usability that contributed to a 30% increase in quality leads
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Created internal newsletters to promote company brand and increase cross-market communication
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Managed all print and web materials for the NW region
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Collaborated with a team to organize and create signage for client events
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Designed sales collateral for target account marketing campaigns such as Washington State Auto Dealers Association
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Created support materials and an interactive tracking process for divisional and local ad sales contests
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Developed modules that can launch from PowerPoint to accurately represent the company’s advertising options
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Trained coworkers in various tools and technical skills such as Photoshop, Flash, and print design
2019-2020
Marketing Specialist
Contract
MICROSOFT
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Spearheaded the complete redesign of the program's internal portal
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Restructured the site map to a more intuitive interface
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Wrote and designed individual pages to provide context and best practices for program resources
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Adapted the program’s recruitment from being event focused to an online format
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Wrote and designed the program’s first public-facing webpage
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Designed the program’s new logo and branding guide
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Composed blog posts and social media content
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Produced videos and presentations used in executive communications, industry events, and offsite meetings
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Built case studies from recorded testimonials and Microsoft Partner feedback sessions
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Created visual elements for and participated in industry events including Ignite, Build, and Women in Technology
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Developed internal communications for Microsoft Cloud + AI division
WESTERN WASHINGTON UNIVERSITY
Bachelor of Arts in Business Marketing
Graduated 2002
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SCHOOL OF VISUAL CONCEPTS
Elements of Design and Elements of Drawing
Attended in 2010
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Fundamentals of User Experience
Attended in 2014
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EDUCATION
SKILLS
Adobe Creative Suite
Word Press & other CMS Systems
Marketo
SEO
Project Management
Microsoft Office
Constant Contact & Other Email Sites
SharePoint
Google Analytics
Presentation Development