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Lance Rice

Marketing - Design - Communications


Professional highlights include establishing a lead generation department and processes, project managing website launches from start to finish, leading GIS mapping committee, developing advanced sales tools, creating targeted multi-touch campaigns, and improving efficiencies that save both time and money.
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Hello! I'm Lance


Though I have nearly two decades of professional experience as a marketer, designer, copywriter, communications specialist, etc... I don’t consider myself to be any of those things. I am more of a lifelong learner who uses these skills—as well as others I haven’t yet learned—to push the envelope and create results.


Basically, I’m a problem solver. Show me a puzzle and I’ll create an innovative solution.


SharePoint Manager and Content Creator



  • Launched and managed a highly-regarded SharePoint site operating as a central hub for all process updates, training content, and onboarding materials 

    • Developed user interface, content flow, and best practices

    • Organized and converted hundreds of documents from a variety of formats into SharePoint pages

    • Worked cross-divisionally to advise other teams looking to duplicate our success

  • Partnered with subject matter experts to produce in-depth training pieces in the form of presentations, SharePoint pages, and videos

  • Provided strategic direction on communications and helped execute internal initiatives 

April - June 2021

Copywriter and Marketing Support



  • Wrote and maintained landing pages for strategic COVID-19 communications

  • Conducted website audits and provided recommendations to improve user experience

  • Designed B2B, B2C, and B2B2C collateral to promote testing and vaccine programs


Revenue Operations Manager


  • Designed and managed the production of the company’s new website 

  • Produced multiple targeted videos to promote and provide an overview of the Chatbox platform

  • Wrote blog posts and newsletters and created social media content that yielded a 40% increase in followers

  • Designed all print collateral, digital assets, and conference signage

  • Created landing pages and support materials for industry-targeted campaigns


Marketing Communications Specialist
West Division


  • Created category-specific prospecting collateral. Healthcare version closed 60k first time it was used

  • Managed roll out of Marketo marketing automation software, trained departments on usage, created templates, and stewarded initial campaigns

  • Led ESRI GIS mapping committee

    • Developed an online map creation tool

    • Created best practices, trained new users, and wrote training materials

    • Worked with division leaders to establish design standards

  • Devised a new process for producing targeted prospecting videos that removed the burden from the video production team and reduced production time from three to five days to three to five minutes

  • Supported digital marketing efforts by maintaining market websites and creating microsites for targeted campaigns

  • Participated in national sports and political initiative committees

  • Started a training program to help account planners improve their PowerPoint, design, and writing skills


Marketing Communications Specialist
NW Region


  • Rebranded sales and marketing materials to strengthen the company’s visual identity

  • Developed client-focused copy 

  • Collaborated with sales managers to design a Flash-based sales tool that allows account executives to present slides in a non-linear fashion and received a company-wide GEM innovation award for this product.

  • Managed website content for multiple markets with a focus on SEO and usability that contributed to a 30% increase in quality leads

  • Created internal newsletters to promote company brand and increase cross-market communication

  • Managed all print and web materials for the NW region

  • Collaborated with a team to organize and create signage for client events

  • Designed sales collateral for target account marketing campaigns such as Washington State Auto Dealers Association

  • Created support materials and an interactive tracking process for divisional and local ad sales contests

  • Developed modules that can launch from PowerPoint to accurately represent the company’s advertising options

  • Trained coworkers in various tools and technical skills such as Photoshop, Flash, and print design


Marketing Specialist



  • Spearheaded the complete redesign of the program's internal portal 

    • Restructured the site map to a more intuitive interface

    • Wrote and designed individual pages to provide context and best practices for program resources

  • Adapted the program’s recruitment from being event focused to an online format

    • Wrote and designed the program’s first public-facing webpage 

    • Designed the program’s new logo and branding guide

    • Composed blog posts and social media content

  • Produced videos and presentations used in executive communications, industry events, and offsite meetings

  • Built case studies from recorded testimonials and Microsoft Partner feedback sessions

  • Created visual elements for and participated in industry events including Ignite, Build, and Women in Technology

  • Developed internal communications for Microsoft Cloud + AI division


Bachelor of Arts in Business Marketing

Graduated 2002


Elements of Design and Elements of Drawing

Attended in 2010

Fundamentals of User Experience

Attended in 2014


Adobe Creative Suite

Word Press & other CMS Systems



Project Management

Microsoft Office

Constant Contact & Other Email Sites


Google Analytics

Presentation Development




“Lance is one of the most creative people I know. He's one of my favorite people to 'idea' with. Having known him for years and worked with him in side projects, I've seen him in both personal and professional capacities. In both, he's friendly, sharp, and fun to work with and be around.


He's a constant learner, and cannot do anything in life in half measures - an admirable quality that I've always appreciated in him and wanted to emulate. Any team would be so incredibly fortunate to have him - he'll stretch himself and others, be an integral part of the team culture and energy, and be a positive, driven force to bring together solid marketing, projects, and tools. I'd recommend him to anyone who is looking for a creative, fun, and smart individual to really jump in and run with marketing programs.” 

—  Jennifer Mislinksi, Measured Results Marketing

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