Lance Rice

Marketing - Design - Communications

 

Professional highlights include establishing a lead generation department and processes, project managing website launches from start to finish, leading GIS mapping committee, developing advanced sales tools, creating targeted multi-touch campaigns, and improving efficiencies that save both time and money.
 

Hello! I'm Lance

 

Though I have nearly two decades of professional experience as a marketer, designer, copywriter, communications specialist, etc... I don’t consider myself to be any of those things. I am more of a lifelong learner who uses these skills—as well as others I haven’t yet learned—to push the envelope and create results.

 

Basically, I’m a problem solver. Show me a puzzle and I’ll create an innovative solution.

EXPERIENCE
 
2017-2018

Revenue Operations Manager

CHATBOX
 

  • Designed and managed the production of the company’s new website 
     

  • Produced multiple targeted videos to promote and provide an overview of the Chatbox platform
     

  • Wrote blog posts and newsletters and created social media content that yielded a 40% increase in followers
     

  • Designed all print collateral, digital assets, and conference signage
     

  • Created landing pages and support materials for industry-targeted campaigns

2019-2020

Marketing Specialist

MICROSOFT
 

  • Spearheaded the complete redesign of the program's internal portal 

    • Restructured the site map to a more intuitive interface

    • Wrote and designed individual pages to provide context and best practices for program resources
       

  • Adapted the program’s recruitment from event focused to an online format

    • Wrote and designed the program’s first public-facing webpage 

    • Designed the program’s new logo and branding guide

    • Composed blog posts and social media content
       

  • Produced videos and presentations used in executive communications, industry events, and offsite meetings
     

  • Recorded testimonials and Microsoft Partner feedback sessions for developing case studies 
     

  • Created visual elements for and participated in industry events including Ignite, Build, and Women in Technology
     

  • Developed internal communications for Microsoft Cloud + AI division

2012-2017

Marketing Communications Specialist
West Division

COMCAST SPOTLIGHT
 

  • Created category-specific prospecting collateral. Healthcare version closed 60k first time it was used
     

  • Managed roll out of Marketo marketing automation software, trained departments on usage, created templates, and stewarded initial campaigns
     

  • Led ESRI GIS mapping committee

    • Developed an online map creation tool

    • Created best practices, trained new users, and wrote training materials

    • Worked with division leaders to establish design standards
       

  • Devised a new process for producing targeted prospecting videos that removed the burden from the video production team and reduced production time from three to five days to three to five minutes
     

  • Supported digital marketing efforts by maintaining market websites and creating microsites for targeted campaigns
     

  • Participated in national sports and political initiative committees
     

  • Started a training program to help account planners improve their PowerPoint, design, and writing skills

2009-2012

Marketing Communications Specialist
NW Region

COMCAST SPOTLIGHT
 

  • Rebranded sales and marketing materials to strengthen the company’s visual identity
     

  • Developed client-focused copy 
     

  • Collaborated with sales managers to design a Flash-based sales tool that allows account executives to present slides in a non-linear fashion and received a company-wide GEM innovation award for this product.
     

  • Managed website content for multiple markets with a focus on SEO and usability that contributed to a 30% increase in quality leads
     

  • Created internal newsletters to promote company brand and increase cross-market communication
     

  • Managed all print and web materials for the NW region

  • Collaborated with a team to organize and create signage for client events
     

  • Designed sales collateral for target account marketing campaigns such as Washington State Auto Dealers Association
     

  • Created support materials and an interactive tracking process for divisional and local ad sales contests
     

  • Developed modules that can launch from PowerPoint to accurately represent the company’s advertising options
     

  • Trained coworkers in various tools and technical skills such as Photoshop, Flash, and print design

 
WESTERN WASHINGTON UNIVERSITY

Bachelor of Arts in Business Marketing

Graduated 2002

SCHOOL OF VISUAL CONCEPTS

Elements of Design and Elements of Drawing

Attended in 2010

Fundamentals of User Experience

Attended in 2014

EDUCATION
SKILLS

Adobe Creative Suite

Word Press & other CMS Systems

Marketo

SEO

Project Management

Microsoft Office

Constant Contact & Other Email Sites

ArcGIS

Google Analytics

Presentation Development

 

WHAT PEOPLE SAY

 

“Lance is one of the most creative people I know. He's one of my favorite people to 'idea' with. Having known him for years and worked with him in side projects, I've seen him in both personal and professional capacities. In both, he's friendly, sharp, and fun to work with and be around.

 

He's a constant learner, and cannot do anything in life in half measures - an admirable quality that I've always appreciated in him and wanted to emulate. Any team would be so incredibly fortunate to have him - he'll stretch himself and others, be an integral part of the team culture and energy, and be a positive, driven force to bring together solid marketing, projects, and tools. I'd recommend him to anyone who is looking for a creative, fun, and smart individual to really jump in and run with marketing programs.” 

—  Jennifer Mislinksi, Measured Results Marketing

 
CONTACT ME

Lance Rice

Marketing - Design - Communications

 

Email:

lance.m.rice@gmail.com 

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© 2019 By Lance Rice