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Twenty years from now you will be more disappointed by the things you didn’t do than by the things you did.

Mark Twain

Case Studies Top

Personal Marketing

The following examples are not professional and they were never meant to be. When you work with me you don’t just get a professional skill set. You also get personality, whimsy, and a healthy dose of dorkiness. 

Always Be Marketing Yourself

The inside joke that resulted in me becoming a minor internet celebrity

Goal: Parody the emerging blogging trend and have some fun with it.



  • Wrote 3 years worth of weekly newsletters

  • Grew readership to over 5,000 subscribers through content creation and user engagement

  • Produced a variety of supporting videos

Something’s always brewing

Goal: Brew delicious ales for friend's weddings and leave a lasting impression.



  • Created customized beers to be served at friend’s weddings

  • Designed labels from photos taken at their weddings that were then put on bottles from the original batch and delivered on their one year anniversaries


Have a super day!

Goal: Engage in random shenanigans that brings a smile to a stranger’s face.



  • Went about doing normal activities dressed as off duty superheroes

  • Joined in political events such as the Women’s March and “No One is Above the Law” rally

  • Featured in a variety of media including King5

  • Provided photo ops for kids that made their day



“Lance is one of the most creative people I know. He's one of my favorite people to 'idea' with. Having known him for years and worked with him in side projects, I've seen him in both personal and professional capacities. In both, he's friendly, sharp, and fun to work with and be around.


He's a constant learner, and cannot do anything in life in half measures - an admirable quality that I've always appreciated in him and wanted to emulate. Any team would be so incredibly fortunate to have him - he'll stretch himself and others, be an integral part of the team culture and energy, and be a positive, driven force to bring together solid marketing, projects, and tools. I'd recommend him to anyone who is looking for a creative, fun, and smart individual to really jump in and run with marketing programs.” 

—  Jennifer Mislinksi, Measured Results Marketing

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