Lance Rice
Marketing - Design - Communications
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Professional highlights include establishing a lead generation department and processes, leading GIS mapping committee, developing advanced sales tools, creating targeted multi-touch campaigns, and improving efficiencies that save both time and money.
EMAIL: lance.m.rice@gmail.com
Hello! I'm Lance
Though I have over 15 years of professional experience as a marketer, designer, copywriter, and communications specialist, etc... I don’t consider myself to be any of those things. I am more of a lifelong learner who uses these skills—as well as others I haven’t yet learned—to push the envelope and produce engaging products.
Basically, I’m a problem solver. Show me a puzzle and I’ll create an innovative solution.
EXPERIENCE
2017-2018
Revenue Operations Manager
CHATBOX
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Project Managed and designed a new company website from the ground up
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Produced multiple targeted videos to promote and provide an overview of our product
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Wrote blog posts, newsletters, and social media content
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Designed all print, digital, and conference materials
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Created landing pages and support materials for targeted campaigns
2012-2017
Marketing Communications Specialist
West Division
COMCAST SPOTLIGHT
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Created category specific prospecting collateral. Healthcare version closed 60k first time it was used
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Rolled out Marketo marketing automation software to the West Division, trained departments on usage, created templates, and stewarded initial campaigns
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Lead ESRI GIS mapping committee
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Developed online map creation tool
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Created process, trained basic users, and wrote training materials
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Worked with division leaders to establish design standards
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Devised a new process for producing targeted prospecting videos that reduced turnaround time from 3-5 days to 3-5 minutes while also removing the burden from the video production team
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Maintained West Division’s Market Websites, created microsites for targeted campaigns, and supported E-Marketing efforts
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Selected to take part in national sports and political initiative committees
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Started a presentation training program for Account Planners to improve their PowerPoint, design, and writing skills
2009-2012
Marketing Communications Specialist
NW Region
COMCAST SPOTLIGHT
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Rebranded sales and marketing materials to create a stronger visual identity and developed copy that speaks directly to the client
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Collaborated with sales managers to design a flash based sales tool that allows Account Executives to present slides in a non-linear fashion. This tool also won a company wide GEM award for innovation.
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Managed website content for multiple markets with a focus on SEO and usability that contributed to a dramatic increase in quality leads
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Created internal newsletters to promote an internal brand and increase cross market communication
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Responsible for all print and web materials for the NW region
Worked with a team to organize and create materials for client events
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Designed materials for target account marketing campaigns such as Washington State Auto Dealers Association
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Created support materials and an interactive tracking process for divisional and local ad sales contests
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Developed modules that can launch from PowerPoint to accurately represent the company’s advertising options
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Frequently trained co-workers in various technical skill sets such as Photoshop, Flash, and print design
WESTERN WASHINGTON UNIVERSITY
Bachelor of Arts in Business Marketing
Graduated 2002
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SCHOOL OF VISUAL CONCEPTS
Elements of Design and Elements of Drawing
Attended in 2010
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Fundamentals of User Experience
Attended in 2014
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EDUCATION
SKILLS
Adobe Creative Suite
Word Press & other CMS Systems
Marketo
Microsoft Office
Constant Contact & Other Email Sites
ArcGIS