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Hello! I'm Rachel

 

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

Rachel Smith

LAWYER & CONSULTANT

 

Phone:

123-456-7890

 

Email:

info@mysite.com 

 

Address:

500 Terry Francois Street

San Francisco, CA 94158

​

Date of Birth:

March 14th, 1984

​
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EXPERIENCE
EXPERIENCE
2017-2018

Revenue Operations Manager

CHATBOX
 

  • Project Managed and designed a new company website from the ground up 
     

  • Produced multiple targeted videos to promote and provide an overview of our product 
     

  • Wrote blog posts, newsletters, and social media content
     

  • Designed all print and conference materials 
     

  • Created landing pages and support materials for targeted campaigns

2012-2017

Marketing Communications Specialist
West Division

COMCAST SPOTLIGHT
 

  • Created category specific prospecting collateral. Healthcare version closed 60k first time it was used
     

  • Rolled out Marketo marketing automation software to the West Division, trained departments on usage, created templates, and stewarded initial campaigns
     

  • Lead ESRI GIS mapping committee

    • Developed online map creation tool

    • Created process, trained basic users, and wrote training materials

    • Worked with division leaders to establish design standards
       

  • Devised a new process for producing targeted prospecting videos that reduced turnaround time from 3-5 days to 3-5 minutes while also removing the burden from the video production team
     

  • Maintained West Division’s Market Websites, created microsites for targeted campaigns, and supported E-Marketing efforts
     

  • Selected to take part in national sports and political initiative committees 
     

  • Started a presentation training program for Account Planners to improve their PowerPoint, design, and writing skills

2009-2012

Marketing Communications Specialist
NW Region

COMCAST SPOTLIGHT
 

  • Rebranded sales and marketing materials to create a stronger visual identity and developed copy that speaks directly to the client
     

  • Collaborated with sales managers to design a flash based sales tool that allows Account Executives to present slides in a non-linear fashion. This tool also won a company wide GEM award for innovation.
     

  • Managed website content for multiple markets with a focus on SEO and usability that contributed to a dramatic increase in quality leads
     

  • Created internal newsletters to promote an internal brand and increase cross market communication
     

  • Responsible for all print and web materials for the NW region
    Worked with a team to organize and create materials for client events
     

  • Designed materials for target account marketing campaigns such as Washington State Auto Dealers Association
     

  • Created support materials and an interactive tracking process for divisional and local ad sales contests
     

  • Developed modules that can launch from PowerPoint to accurately represent the company’s advertising options
     

  • Frequently trained co-workers in various technical skill sets such as Photoshop, Flash, and print design

2007-2009

Database Prospecting / Internet Marketing Specialist

COMCAST SPOTLIGHT
 

  • Developed the lead generation department and its processes
     

  • Worked with a developer to create a presentation tool with remote updating capabilities
     

  • Supported customer focused media selling strategies
     

  • Leveraged a separate domain and server to supplement the needs of the main corporate CMS website
     

  • Combined research tools such as Kantar, Sales Genie, and AdMall to find leads for Account Executives 
     

  • Produced online ads for clients such as State Farm Insurance and Vancouver Symphony Orchestra throughout the NW region and supported the West Division for Flash ads

2005-2007

Advertising Coordinator

COMCAST SPOTLIGHT
 

  • Utilized Nielsen and Stowell research to define and target specific demographics for television campaigns 
     

  • Designed an in depth Excel spreadsheet for tracking and analyzing potential client newspaper spending that
    helped Account Executives qualify potential leads
     

  • Assisted Account Executives in creating client focused presentations

2003-2005

Account Assistant / Production Designer

BARON & COMPANY
 

  • Assisted in crisis drills by setting up and working in the Joint Information Center to train public relations and media communication strategies
     

  • Developed and coordinated a multiple stage printing process that saved the client 42% of the printing cost
     

  • Created a dual navigation layout for a client’s website to ensure their clients find information efficiently
     

  • Conducted market research to assess brand recognition and perception
     

  • Wrote and produced ads, newspaper inserts, brochures, websites, and direct mailers under tight deadlines
     

  • Managed multiple clients and projects simultaneously
     

  • Worked with Whatcom Community Connections in offering a job shadow to students interested in a career in marketing

2003

Founder

BARON & COMPANY
 

  • Produced a commercial that created enough business for the client that its ad buy was paid for within two weeks of airing
     

  • Wrote a press release picked up by two print publications leading to twenty new clients in two weeks
     

  • Supervised marketing volunteers working on various tasks for multiple clients
     

  • Presented several times at WWU Marketing Classes and Student Marketing Association

EDUCATION
EDUCATION
2015-2017

Master's Degree

LAW SCHOOL

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2012-2014

Bachelor's Degree

UNIVERSITY

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2007-2010

High School Diploma

HIGH SCHOOL

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WHAT PEOPLE SAY

Testimonials

“Lance is one of the most creative people I know. He's one of my favorite people to 'idea' with. Having known him for years and worked with him in side projects, I've seen him in both personal and professional capacities. In both, he's friendly, sharp, and fun to work with and be around.

 

He's a constant learner, and cannot do anything in life in half measures - an admirable quality that I've always appreciated in him and wanted to emulate. Any team would be so incredibly fortunate to have him - he'll stretch himself and others, be an integral part of the team culture and energy, and be a positive, driven force to bring together solid marketing, projects, and tools. I'd recommend him to anyone who is looking for a creative, fun, and smart individual to really jump in and run with marketing programs.” 

—  Jennifer Mislinksi, Measured Results Marketing

CLIENTS
CLIENTS
SKILLS
SKILLS

Microsoft ExCel - Advanced

Microsoft Word - Advanced

Power Point - Proficient

Adobe - Proficient

French - Mother Tongue

Spanish - Advanced

EXPERTISE
EXPERTISE
I'M A TITLE

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

I'M A TITLE

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

I'M A TITLE

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

CONTACT
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